From unlisted allergens to unclear ingredients and additional costs – we’ve compiled a list of the most common menu mistakes. Good news; you can easily make small changes to avoid these mistakes. Check out our tips to give your customers a better experience all round.
1. Pizzas: size specifications and pizza extras
Pizza Margherita with extra cheese or pizza salami with extra mushrooms? – No problem!
The individual composition of pizzas is very popular with customers. So be sure to include the extra charges for your pizza extras on your menu or when you request a change.
The same applies if you want to charge different prices for the extras for different pizza sizes.
This way you avoid queries from customers, but also losses for the restaurant. Also important: The diameter of your pizzas in centimeters. Customers want to know what to look forward to when they order and don’t like to be surprised by the size of the pizza.
2. Allergens and additives: labeling of all dishes and extra ingredients
Allergic reactions from unknowingly eating nuts or fish? – This must be avoided at all costs. It is important to label not only each individual dish, but also all extra ingredients with the appropriate information.
Customers rely on the product information you provide when they place their order.
Therefore, make sure you are aware of this important issue in order to avoid allergic reactions and customer complaints.
Just Eat also does this and therefore only accepts menu changes with complete allergen and additive information in accordance with Irish food labeling legislation.
3. Beverages and pre-packaged products: Brand, filling quantity and flavors
What do I get for my money? This is a question many customers ask themselves when ordering beverages or other pre-packaged foods, such as ice cream or dessert.
On the one hand, of course, the indication of the product brand plays a major role here, and on the other hand, the indication of the exact filling quantity.
Brand and filling quantity of the product in relation to the price (including deposit?) give the customer important information for the purchase decision.
No less important is the exact description of the flavor, such as Ice Tea Peach 0.33l or Ben & Jerry’s Cookie Dough 500ml. Avoid complaints and generate sales and customer satisfaction through accurate product descriptions.
4. Salads: dressings and preparation
Dressing? Yes, gladly, but which ones to choose from? To avoid this question in the first place, always list by name your dressings, sauces or even garnishes that are available for customers to choose from.
Is the dressing packaged separately or does it go directly on the salad during preparation?
This small – but important – piece of information can be crucial for customers when they place their order and influence their purchase decision.
If you want to charge extra for your dressings, sauces or garnishes, you should indicate this directly so that there are no discrepancies or losses later.
Again, remember to label the allergens and additives of your dressings, sauces or side dishes.
5. Kebab: salad ingredients and sauces
Customers like it individual. – This is also true when ordering kebab pockets or falafel dishes. To give customers the opportunity to tailor their order exactly to their wishes, they need as much information as possible.
Frequently asked questions when ordering kebab and falafel dishes: What are the standard salad ingredients used in the preparation?
Can a sauce be selected? Does the kebab box include salad?
A short list of all ingredients, such as “with iceberg lettuce, tomatoes, onions and pickles” provides customers with the necessary information. If the selection options for the various sauces are also noted, the customer’s heart beats faster.
