Just-Eat.ie, the online takeaway ordering service, have recently launched a new website entitled ‘AnyoneButFrance.ie’. The tongue-in-cheek website is dedicated to giving to Irish football supporters sanctuary during the World Cup, by offering tips and advice for avoiding all things French during the tournament.
Ireland failed to qualify for this year’s World Cup when they controversially lost 2-1 on aggregate to France in a World Cup qualifier play-off. Thierry Henry’s handball, which led to William Gallas’s winning goal, sent shockwaves throughout the football world. Despite widespread condemnation for the manner in which the French qualified, the subsequent calls for a re-match were dismissed by the governing body FIFA.
“Although the website is very much based on fun, there is a serious message underpinning the campaign” said the Managing Director of Just-Eat.ie claims. “Ireland being at The World Cup would have given the economy a much needed boost. We are a football fanatic nation, and our presence would have seen a massive increase in the sales of jerseys, beer, merchandise, takeaway food and much more. Whilst joining together to support ‘Anyone But France’, we believe we are doing our part to try and keep people’s interest high. It gives us a common, and we believe, justified aim”.
Since launching the micro-site in May, they have recruited almost 3,000 fans on Facebook and have given away over €2k worth of prizes to heart-broken Irish football fans. They have even signed up a number of restaurants nationwide to sell special edition ‘Hand-Burgers’.
“We’ve already received a number of complaints from French football fans about the tone of the website, but everything said is firmly in jest” says the MD. “After everything that has happened to us, they can’t deny us the right to have some fun”.