Plant-based diet 2018
Dec 2017: Just Eat has predicted that plant-based food options are set to be the food trend of 2018 driven in part to an increase in demand from the image and health conscious, social media savvy consumers. In 2017 there was an 987% increase in demand for Vegetarian options and 33% of all Just Eat Restaurant Partners now provide Vegan and Vegetarian options on their menus. Some of Just Eat’s restaurant partners like Bombay Pantry, has even launched their own bespoke Vegan menu, reaffirming that there is a lot more to Indian food than just Chicken Tikka Masala.
Demand for healthy choices generally grew by 94% in 2017 vs 2016 and gluten-free options increased by 72%, while existing favourites were still popular among Irish consumers, who continued to opt for Chinese, Indian, American and Thai restaurants this year. Hawaiian, Greek, Malaysian and Vietnamese food also proved firm favourites in 2017.
New Year’s Day 2017 emerged as the most popular day of the year to order takeaway when Just Eat saw a 40% increase in orders on 1st January 2017 versus last year as people across the country recover from the biggest party of the year. Other occasions which proved to be popular throughout the year included Valentine’s Day, Back to School, Summer festivals, Halloween and Christmas.
The Christmas season kicked off to a phenomenal start on the night of the Toyshow with a 33% uplift in orders year on year. The most popular cuisine ordered on the night of the Toyshow was Chinese followed closely by Pizza.
Just Eat Marketing Director, Edel Kinane said “The results from this year are a good insight into the future consumer trends and while convenience will continue to be key for consumers next year and beyond, we know that they are increasingly looking for more diverse, healthy, gluten free and plant based Vegan options”.
Check on Just Eat and see if your favourite takeaway has vegan or plant-based options for you to order!