Just Eat, JCDecaux and Dublin City Council celebrate the rollout of 1,500 Just Eat dublinbikes across the city.
To celebrate this important milestone for Just Eat in Ireland and for dublinbikes, Just Eat dublinbikes’ commuters will be gifted over €5,000 worth of Just Eat gift cards this morning (Monday, August 28th). These cards, with a value of €10 each, have been placed randomly in Just Eat dublinbikes baskets at stations.
Speaking about the rollout, Edel Kinane, Marketing Director, Just Eat Ireland said: “We are delighted to see the Just Eat dublinbikes on street today. Since the announcement of the partnership we have had fantastic feedback from our customers who see the great fit between the Just Eat and dublinbikes brands. To mark the rollout of Just Eat dublinbikes, we are rewarding Just Eat dublinbikes’ users Just Eat gift cards so that they too can celebrate with lunch or dinner on Just Eat”.
“This unique partnership with dublinbikes allows us to have a bigger impact in the communities where we are located; connecting local restaurants with busy city commuters whilst ultimately encouraging more people to use dublinbikes to get around the city. We would like to thank Dublin City Council and JCDecaux for the smooth transition in helping roll out all 1,500 Just Eat branded bikes across 101 stations as well as a full suite of additional branded assets”.
To help ensure that all Just Eat dublinbikes were shiny and bright before being introduced on street, youths from Ballymun Kickhams, the well-known Dublin based GAA club, were recruited to help wash and shine the bikes. The effort of these young people from the club, working in partnership with the JCDecaux team members, helped support the mammoth task of getting all the newly branded bikes on street and fully operational today.
The dublinbikes scheme is one of the most successful public bike share schemes in the world. and is set to grow even further in partnership with Just Eat. There will be 15 new stations and 100 bikes added to the scheme when an expansion in Grangegorman is rolled out later this year. Figures published in June show there are 68,883 long term members of the scheme and since 2009 there have been 19,811,383 journeys. 96% of all journeys taken are completely free and the average journey time for users is just 15 minutes. Just Eat dublinbikes plans to bring even more exciting benefits to users as the partnership progresses.
Owen Keegan, Chief Executive, Dublin City Council said “It is vital for Dublin city that the public have access to viable and sustainable modes of transport. dublinbikes has played a huge part in the accelerated growth of cycling in Dublin and it is now rightly seen as integral to the public transport network. Having Just Eat on board as a commercial partner enables us to provide enhancements to the scheme at no additional cost to the city.”
Joanne Grant, Managing Director, JCDecaux said: “We are confident that working closely with our new commercial partner, Just Eat and by continuing our work with Dublin City Council, the Just Eat dublinbikes scheme can continue to grow. Our ambitions are to drive further membership and to work with the City Council to meet the needs of growing numbers of Dublin commuters. We believe that the synergy between the Just Eat and dublinbikes brands will help support these efforts and we look forward to harnessing all the opportunities presented over the next three years.”
To celebrate today’s roll out and in addition to the €5,000 worth of gift cards at Just Eat dublinbikes stations throughout the city, Just Eat will also be running an on air treasure hunt giving away a coveted pair of VIP weekend tickets for Electric Picnic as well as more gift cards.
Just Eat is asking bike users who find a gift card in their basket – or just those who like the new look dublinbikes – to share images on Twitter and Instagram – using #JustEatdublinbikes. The best images will be rewarded with gift cards.